I remember exactly when McDonalds adopted “I’m loving it!” as their slogan. I was working in Cologne. It must have been in 2001 or 2002. I was just coming home after a long day of teaching stative verbs, you know, the ones you can’t put in the continuous (to be/-ing) form. The verbs that describe: … Continue reading “I’m lovin’ it!”, or: Why English teachers hate McDonalds.